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The Emergence of the Hip Hop Nerd

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The Emergence of the Hip Hop Nerd

The lines between Hip Hop and nerd culture are being blurred more and more these days. The Hip Hop nerd, coming out of the proverbial closet filled with dusty records, sneakers, and comics. What? Comics? Yes! If you look back you can see nerd culture entrenched in hip hop. From Ghostface’s alias of Tony Stark, Meth as Johnny Blaze, to the acclaimed producer MF Doom. Maybe the supernatural abilities of these characters match the larger than life personas of these rappers. Since Hip Hop is such a competitive and seemingly hardened culture, being a comic book and video game freak...

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Behind the Silence: "Fresh to Deaf"

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Matt is doing an amazing job with hip hop and sign language! Deafinietly Loud Silence (:x)

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The fine line of coupon codes

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The fine line of coupon codes

Coupon codes are a great way to gain new customers, it’s also a good way for returning customers who are on the fence to purchase something. but...how often should you offer coupon codes? How much percentage off should you offer? There was a brand I followed years ago that closed up shop called Arkaik. They exploded on social media in no time and seemed to look the part. I remember seeing them tweet out coupon codes on a daily basis. After a while it seemed like people only purchased when they released a coupon code. I can’t remember why they...

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The Hits and Misses of setting up at events

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The Hits and Misses of setting up at events

Over the last 5 years we’ve set up a table at a number of events around the south east. From sneaker shows, breakdancing competitions, album release parties, and hip-hop shows. The one thing we have learned from every event we have ever done is...your sales are unpredictable. We have left shows in the negative, had broken even, or made a couple hundreds of dollars.   Here are some other things we have learned:   Set up where a lot of the traffic will be moving - If you can, request to be near the entrance, the stage, or where the host...

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Learn how to master sampling with Jaisu

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Danny Brown collaborator Jaisu shows us how it's done.Jaisu's 2015 album A Long Player, released on Astral Black, was one of the most tragically slept-on albums of last year – a bedroom boom-bap dream that glides through sample after lush sample till you're fully immersed in its haze. Another milestone in the career of a producer that had already grabbed the attention of everyone from Danny Brown to Tony Yayo, both of whom hit up the young Scot for beats, it showcased an epic knowledge of the art of sampling – which is why we arranged to visit him at...

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